Banco Patagonia - Taylormania
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Taylormania
When Taylor Swift announced her Argentina shows, tickets sold out instantly. A frenzy erupted among the "Swifties" who couldn't get tickets, and we turned that passion into our campaign.
Playing on Taylor's favorite number, 13 days before the show, we raffled off 13 pairs of tickets to her concert. We created 13 challenges on our social media, testing just how much fans wanted to see her live.
Thousands participated in the challenges, and we successfully made Banco Patagonia the central figure in the Swiftie craze!
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